Snowball Fundraising

More nonprofit organizations are becoming aware of the fantastic benefits of the Google Ad Grant. Unlike many other grants, the Google Ad Grant is easy to acquire, maintain, and utilize. Further, the costs of getting and using the Grant are minimal and require no formal matching or in-kind fundraising. The scalability of the Google Ad Grant ensures that organizations of

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If you’re looking for a way to accept money online for your organization, you might have considered using PayPal, a popular payment processing tool. However, PayPal doesn’t offer all the features that nonprofits need to collect money online effectively. Whether you’re considering PayPal or already using their tool, be aware that there are better options that offer more customization, ease

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Online giving is a popular way donors are supporting causes they care about. No matter what you’re raising funds for, there is a company that will help push your efforts forward to make a positive impact in your community. Here at Snowball, we’ve seen the effects that online giving companies make on the fundraising efforts of nonprofit organizations like yours.

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Virtual fundraising software is crucial to raising money as we move through the COVID-19 era and beyond. This method of collecting donations opens a world of possibilities for nonprofits like yours. For example, your donor data is retained for relationship-building, people can donate to your cause worldwide, and it opens avenues for recurring giving. The end goal remains the same

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Virtual fundraising events experienced an uptick in popularity with the ongoing COVID-19 pandemic. As 2021 continues, we see that online events are here to stay. Why? People worldwide can join in to help nonprofit organizations like yours drive their missions forward in ways only possible via the internet. So, what does this mean for your nonprofit? Tools and resources are

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Online fundraising is more popular than ever, and individuals and nonprofits alike continue to explore the available options. With many fundraising organizations moving their fundraisers to the virtual realm, you must make yours stand out. That’s where these unique, engaging, and effective online fundraising ideas come in. At Snowball, we equip fundraising groups with the affordable and easy-to-use tools they

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Fundraising events bring in a ton of much-needed revenue for nonprofits of all shapes and sizes. Now in the digital age, more and more organizations turn to online fundraising events to increase their reach and accessibility. In 2021, with millions of people still following social distancing guidelines, online fundraising events are more important than ever. At Snowball Fundraising, we’ve equipped

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More people have turned to online fundraising in the past year than ever before, and the same will be true in 2021 and beyond. The internet has completely changed how we connect, conduct business, and find information, so it’s little wonder that it’s also become one of the most important (and effective) ways for nonprofits and individuals to raise money

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Does your organization have a plan for how you’re going to raise money for #GivingTuesday? Or are you still searching for the perfect Giving Tuesday ideas? Giving Tuesday occurs annually at the end of each year, and people around the world come together to support nonprofits, both local and worldwide. In 2020, even in the midst of the COVID-19 crisis,

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As a nonprofit professional, you recognize how crucial fundraising is for driving your mission forward and making an impact in your community. Fundraising provides your organization with resources to implement programming and outreach. Your online donation platform is at the center of managing these funds, and it is crucial to your achievements. In the current COVID-19 era, most fundraising is

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In 2021, mobile giving is an essential tool for nonprofit organizations. Fundraising in the digital space is increasingly important as mobile giving gains popularity due to the prevalence of cell phone and tablet use. After all, it requires little effort on the donor’s end; support is just a tap away and can be done from anywhere! According to Double the

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As a nonprofit professional, you know that strategic fundraising practices are critical for ensuring that your organization is fully funded and ready to meet your constituents’ needs. Luckily for you, fundraising letters have proven time again to be the most effective way to raise money for nonprofits of all shapes and sizes. Here at GivingMail, we work with a wide

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Even before the COVID-19 pandemic hit and seriously curtailed nonprofits’ abilities to host fundraising events in person, some organizations were already using virtual fundraising ideas in their regular programming. Virtual fundraising can greatly increase the scope of potential participants in your fundraising efforts, as they don’t have to be geographically near to your organization or event to get involved and

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Is your nonprofit organization applying for structured external funding for the first time? Need help nailing down the essentials of your grant proposal? The competition can be fierce for nonprofit grants offered by governmental agencies, private foundations, and other grant-giving bodies, but following several best practices for grant writing will set you far ahead of the pack from the get-go!

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Volunteers play an absolutely vital role in most organizations and are often the main workforce behind important programs and fundraising efforts. Now, volunteering has changed dramatically due to COVID-19. All nonessential in-person work has been paused, and volunteers are left sitting at home waiting for things to return to normal. For many volunteers, their work for causes they believe in

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As marketing and communications increasingly migrate to digital space, nonprofit organizations are using innovative new techniques in order to spread awareness about their organization and mission. A popular avenue for digital marketing is Google Ads. These advertisements appear at the top of any Google search and allow organizations to bid on valuable keywords and compete for attention.  At Nonprofit Megaphone,

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Community engagement is something that should be of utmost importance in your organization—especially if you are a church. When you have a large following, their engagement should be a high priority because, without it, they likely have no interest in your organization or your mission.  BIt’s important to recognize that engagement is a two-way street. If your organization is not

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During the age of COVID-19, maintaining relationships with your supporters is likely full of more challenges than ever before. This is because when everything went virtual, your organization probably had to find some new methods of communication with your supporters.  Many organizations have struggled to fundraise during this time while others have flourished. No matter how your organization has done

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If 2020 has shown us anything, it’s that fundraising for nonprofits in the age of social distancing is a challenge. But, as the year has also shown, digital fundraising and virtual events can be just as effective (if not more!) if you finetune your strategy. Because live streaming, video conferences, and other digital methods of communication are on the rise

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“Oh, if we only had the money for that!”  Really? Why not? There’s no reason to hold you back from providing a high-quality, robust mission that serves more people than you ever dreamed. You just need money.  “Easier said than done,” you’ve probably stated more than once. Sure, it’s not easy, but neither is your mission.  Besides, unless you’ve served

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Generosity is a core element of Christian life and discipleship. From the financial perspective, God doesn’t need our money to further His Kingdom, yet the Bible says a great deal about how to be good stewards of it. Your church members want to obey God’s Word and support your efforts in spreading it, but many families struggle to understand how

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One of the most important—and arguably, most complicated—parts of planning any charity auction is the item procurement process. Because your team will collect most of your fundraising revenue in the form of bids on auction items, you must invest enough time and effort to collect high-demand, valuable items before the big day. Here at Snowball, we work with nonprofits, schools,

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Giving Tuesday is getting competitive. On Tuesday, Dec. 1 (Giving Tuesday’s 2020 date), your supporters will likely be inundated with dozens of donation requests from scores of organizations. Each year, more and more nonprofits jostle for limited attention and wallet share on this single day of fundraising. The old-school Giving Tuesday strategy involves spending months gathering campaign materials (emails, videos,

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Businesses and organizations of all shapes and sizes have been hit hard by the COVID-19 pandemic, and many are turning to strategic fundraising efforts to keep revenue flowing. As a dance studio owner or class instructor, you’re surely aware of this phenomenon. Some dance studios are taking up this practice for the first time. If that’s you, you might not

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Why did you choose to go into pet care? Often, the answer is simple: you love animals. You chose to create a safe and enriching environment for dogs, cats, or other pets. You understand the deep bond that can form between pets and their owners, and every day you dedicate yourself to protecting and caring for these furry friends.  But

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The annual appeal donation letter is a tried-and-true tool for nonprofits of every size. In fact, it should be a major tent-pole of any year-end fundraising campaign. Why? It’s a proven, simple, and effective way to drive donations. And if you do a few things right, you’ll raise a ton of support for your mission. Let’s walk through the four

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In 2020, nonprofit organizations of all shapes and sizes have learned beyond a doubt that online engagements and efforts are invaluable to fundraising and outreach efforts. With a global pandemic and social distancing guidelines in place, focusing on your online fundraising strategy is more important than ever. Your nonprofit website is a crucial component of your online fundraising, acting as

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No matter the time of year, Giving Season feels like it’s always right around the corner for nonprofits. You know that the last few months of the year are critical for nonprofit fundraising. But did you know that a third of all nonprofits raise between 26%-50% of their total funds just from end-of-year giving? That’s a whole lot of money

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Many nonprofits fall into the idea that the organization does all the work, while supporters simply give money. If that’s you, it’s time to flip the script. The most effective campaigns leverage a network of top volunteers and supporters to help do the fundraising work on behalf of the organization. That’s because each and every current supporter represents their own

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Any successful fundraising campaign starts with a detailed and actionable fundraising plan. Political fundraisers are no different! That’s why it’s crucial that if you’re looking to plan and host a fundraiser for your upcoming political campaign, the first step is ensuring you have a comprehensive political campaign fundraising plan. A fundraising plan contains pertinent information relating to your forthcoming campaign

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Political campaigns play a huge role in ensuring a successful democratic process. After all, it’s how we’re able to elect representatives who we feel are able to best portray our wants and needs on a grander scale. This is true whether it’s concerning the president of the United States right down to local officials such as your city mayor or

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If your nonprofit hasn’t hosted an auction, now’s the time! All fundraising events require planning and preparation to succeed, including auctions. Luckily, powerful charity auction websites can simplify this process. Auction events have the potential to increase your organization’s funds dramatically. Between unique auction items and eager bidders, your event can provoke friendly competition and bring in a significant amount

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Charity auctions are popular fundraising events for schools, faith-based organizations, and other nonprofits. This is largely due to the highly engaging nature of the experience and their historical success with reaching fundraising goals. And although traditional auctions have been around for ages, the rise of virtual auctions is a relatively new trend in the nonprofit space. That being said, the

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  Charity auctions are a brilliant way to engage new and existing supporters. Plus, these events can rake in donations, but just as long as you have the right auction software for your nonprofit organization’s needs. Planning a charity auction is no simple task. There is an extensive to-do list for your event team while planning your auction, between item

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Every single person in the nonprofit sector is concerned about the impact that coronavirus has on business, its function, and its management. Nonprofit fundraising has also been greatly affected by the crisis; the economic collapse and the pandemic pose an existential threat.  It is pretty evident that most CEOs are stressed. This is expected, as it is unknown how many

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Fundraising is an important (if not the most important) activity that nonprofit organizations must conduct on a continual basis. Yet finding new strategies, donation tools, and engagement techniques can be a struggle— especially while adapting to changing times. Even as you attract and retain a pool of devoted donors, volunteers, and supporters, it’s crucial that you continue to grow your

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New technology has revolutionized churches. From the way congregants relate to one another to the processes involved in hosting a church service, and even to how we read the Bible, almost every aspect of our lives have been impacted by the digital age. Why should church giving be any different? You’ve likely heard of text-to-give fundraising— a popular technologically-driven method

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In the COVID era, we’ve had to sacrifice a number of events we looked forward to. This includes the vast majority of fundraising events. As we enter 2021, organizations continue to adapt to social distancing guidelines. This puts a damper on “normal” in-person events for an undetermined amount of time. As a result, many organizations worry about the stability of

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Getting up and running as a brand new nonprofit is a major challenge—and costly software is a huge part of that. Finding the right donation tools early in the planning process will help you build a solid foundation to grow on. Any nonprofit can benefit from free and low-cost fundraising software that can give you a major leg up! We’ve

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This post was contributed by Sandy Rees from Get Fully Funded. If you don’t have an annual fundraising plan, you’re not alone. Most folks in small nonprofits have no fundraising plan to speak of. Or maybe they have a few ideas about what they want to do during the year, but nothing is fleshed out or written down anywhere, which

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Text-to-give is a modern fundraising method that enables donors to give to nonprofits via their mobile phones. Using their phones’ native texting applications, donors can instantly text donations to their favorite nonprofits. In 2010, one of the first publicized text-to-give campaigns was The Red Cross’s relief efforts after Haiti’s devastating earthquake. For months, “Text HAITI to 90999” flashed across Americans’

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Modern fundraising calls for innovative, technological ideas and methods. Even though trying something new may be daunting to some organizations, the potential results of peer-to-peer fundraising are undoubtedly worth it. Simply put, peer-to-peer campaigning puts the responsibility of fundraising on your supporters. During these campaigns, supporters create their own fundraising pages that they share online with their personal networks. Their

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Church newsletters are a staple of congregations everywhere. No matter the size or denomination, churchgoers want to stay in the loop. Whether you’re sharing scripture, messages from church leaders, or photos from recent events, the possibilities are endless. Best of all, church newsletters foster a sense of community, encouraging your congregants to stay connected with one another and with church

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Whether your nonprofit is well-established or just now finding its footing, the right CRM will help you develop valuable relationships with supporters. Think of it this way: this database is your central hub for all your constituents, from donors to volunteers to sponsors to staff members. Because the nonprofit tech world is rapidly developing, CRM software is something you just

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Put yourself in a prospective donor’s shoes, and take a close look at your donation website. Can you easily find the resources you need? Does it compel you to give? If not, it may be time to rethink your website. After all, your donation website’s usability and overall experience could mean the difference between acquiring a gift and losing a

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    This past year forced organizations to think outside the box when it came to fundraising events and ideas. Organizations are always looking for creative event ideas, but now in both the physical and virtual spaces. Nonprofits, schools, churches, and every organization in between must think of new ideas each year to keep supporters backing their causes. All fundraising

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Fundraising is a tricky process to master, especially when learning how to use and make the most of online tools. From setting up an effective donation page and launching a marketing campaign to staying motivated until the end of each fundraiser, nonprofits have to stay on top of their campaigning game. Instead of struggling, set yourself up for success with

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This guest post was written by the experts at File 990, a leading e-filing tool for nonprofits. Online donation forms are a key nonprofit strategy for collecting gifts from your supporters. Instead of using snail mail or requiring donors to physically come to your office (like in ye olden days), your donors can give from the comfort of their own

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Even in the digital age, a donation letter is still one of the most direct and effective ways to raise money for your cause. That’s because donation letters are such a flexible strategy – whether they’re direct mail appeals or email messages, tailored to a specific campaign or event, or asking for more general support. You can’t really go wrong

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Whether you’re raising money for your general fund or your next mission trip, fundraising is an important part of your church. To do great things for your congregation and in your community, you need a strong foundation of support. But which fundraisers will generate the most support? And how do you know that your fundraising efforts are set up for

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Ask and you shall receive. — Luke 11:9 Even with the most dedicated congregation and the most supportive community, there’s no way around the fact that running a church requires money. For a church to succeed, its leaders have to know how to fundraise. There are both traditional and new ways for churches to ask for money. Traditionally, fundraising letters

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Church management is an important ideal that brings together the spiritual and the organizational. In the spiritual sense, you are serving the Lord while serving your community. In the day-to-day sense, managing a church often takes the same skill set as managing a small business. That’s because, at their core, churches function much like small businesses. There are funds to

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Communication is key. How you communicate with your congregation is vital for building and maintaining relationships. Trust between congregants and church leadership relies on open lines of communication so church members can participate in and understand their church’s practices.  After all, effective communication practices lead to a strengthened community and increased transparency, two essential factors for maintaining a spiritually prosperous body

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You already know that starting a nonprofit takes dedication and hard work. The entire process of registering and funding a brand new nonprofit organization might feel overwhelming, but there are plenty of resources out there to help guide and support you through the process. Startup grants are one major source of support for new nonprofits. In the for-profit business world,

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Is your nonprofit interested in some free funding for large projects and goals? Of course, you are! Grant writing for nonprofits can be one of the most challenging yet rewarding components of one’s philanthropic career. When done well, it gives your nonprofit the resources to achieve its goals. Although competition for major grants can be intimidating and the writing process

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Finding the perfect fundraising ideas for your organization is crucial, especially if your nonprofit is new. The right ideas will engage your community, grow your audience, and (most importantly) raise more money for your cause. However, the day-to-day challenges of pursuing your mission can make it a challenge to constantly come up with new, engaging fundraising ideas that haven’t been

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Pledge software — a secret weapon for nonprofits that know raising money is all about speed. Launching a pledge campaign can generate a lot of support for your cause quickly, but it does require forethought and planning. The pledge software you choose to use plays a big role in the campaign’s success or failure. We’ve written about pledge drives before,

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Your donation page can make or break your nonprofit. That’s not an exaggeration. A ton of small organizations struggle to get a foothold because they forget to cover their bases. Today, that means online fundraising. Here at Snowball, we create the quickest, easiest, free way to get all the donation page basics (plus some extras, too). We know what holds

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There’s no reason your organization shouldn’t thrive online these days. After all, that’s where your donors are. You have to master this medium if you want to make meaningful connections and sustainably grow your nonprofit. Maybe you’ve already moved online but need an upgrade. Remember, using outdated or ineffective tools is probably the biggest time-suck and money-waster out there! Quit

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This guest article was written by Vision2, makers of church engagement and management tools. There’s no question that your church’s members benefit from participating in your services, ministries, and programs each day. Managing your church means providing them with a community in which they can strengthen their relationships with one another and especially with God. Your members will feel more

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Rush is a stressful time for everyone. A lot of people tend to believe that PNMs (potential new members) take on the majority of this stress. But the truth is, Greek officers take on a lot of responsibility themselves during the rush process! If officers don’t have access to the proper tools, rush becomes much more difficult. Make sure your sorority

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More nonprofit organizations are building their fundraising models around securing recurring donations. Why? Because they provide an incredible level of reliable support for your mission. Recurring donations should be the bedrock of your fundraising strategies, the foundation of your monthly revenue from fundraising. By building out a strong program for incentivizing and securing these donations from your supporters, you can

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Whether your school is raising money for a favorite charitable cause or helping one of your own organizations or teams reach their goals, a fundraiser is an effective way to get everyone involved in the effort. A well-organized school fundraiser gets students excited about a good cause and has a positive impact on your school or community. How can your

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Your nonprofit depends on the support of those in your community. They show their appreciation for the work that you do through their contributions of both time and money, and your nonprofit is all the better for it. You work hard to ensure that your community trusts your organization to steward their contributions effectively. All levels of contribution are important

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Your nonprofit juggles all sorts of information. You have information about your donors, the gifts they give, restrictions on those gifts, and more. Keeping it all straight may seem like a challenge, especially for a small organization trying to grow. Luckily, nonprofit donor management software is specifically designed to help keep your nonprofit organized. However, each database is designed with

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Events connect the great work your nonprofit does to the needs and interests of your community. At your organization’s event, you’ll have the opportunity to teach your attendees more about your nonprofit’s activities and update them on your most recent progress. Interacting with your supporters in-person will inspire them to donate, and you can use nonprofit event management software to

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One commonly used explanation of various types of donations is the donor pyramid. While this pyramid might have some inherently debatable aspects, it is a great representation of the importance of planned gifts. The donor pyramid is generally represented looking something like this: This pyramid means that for most nonprofits, the majority of people who give are occasional donors and

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If you feel a calling to plant a church, then you truly are in for an incredibly rewarding spiritual adventure. Too many times, people get caught up in the excitement of their church planting experience, get overwhelmed with all the moving parts, or don’t conduct all of the necessary research to ensure success. No matter how honorable their intentions, the

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Using peer-to-peer campaigns and events is a great way to extend your fundraising reach. But, what do you do if your peer-to-peer (p2p) results aren’t what they used to be, or aren’t as impressive as you’d like? Here are some impactful things you can do to today to improve your peer-to-peer fundraising campaigns and events:   1. Make your website

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Auction fundraisers have become a popular fundraising tool for raising money and awareness for a cause. Additionally, auction fundraisers are a perfect launching pad to easily transition bidders and donors into long term supporters. Auctions draw in the ‘regular’ givers and also attract attention for expanding a new audience. Gala or party event auctions tend be very social and people

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Website content. Even the most seasoned of development directors shiver at the sound of the word. We at Elevation are here to break down the myth of “scary content” and instead talk about all the good that it can do for your nonprofit’s website. Your nonprofit website content is your digital personality and making sure that it represents you and

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In Matthew 28, Jesus says to go out and make disciples of all people, and that’s just what your church is doing. But the necessary church growth associated with this command isn’t easy. Whether you recently planted this church from the ground up or if you’ve been established for years, the same issues are often associated with church growth. Many churches

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Your members are one of the most important parts of your organization. They help keep your doors open and your lights on. But how can you make sure that they’re being taken care of? Managing your members can seem like an overwhelming task, but by breaking it up into smaller, manageable sections, you can see how easy it is to

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You put so much work into your pledge campaigns! You developed special pledge conditions, chose the perfect tools, and promoted your drive to the community. Your team worked hard to keep up momentum and drive your campaign to completion. Now comes one last tricky step: learning how to collect pledges.  Once your deadline has passed and the campaign draws to

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Fundraising is an important (if not the most important) activity that nonprofit organizations must conduct on a continual basis. Finding new strategies, donation tools, and engagement techniques can be a struggle. Even as you attract and retain a pool of devoted donors, volunteers, and supporters, it’s still crucial that you continue to grow your base of support. After all, reaching new

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The powerhouse strategy of the fundraising world, a pledge campaign can be an extremely effective way to leverage your network of support. When the right planning, concept, and mission come together for a pledge campaign, there’s no better way to engage your donors quickly! Pledge campaigns are great choices for nonprofits of any size or age, although a successful pledge

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Your nonprofit’s website serves many purposes, like educating visitors about your cause, facilitating online donations, and much more. Effective nonprofit website design can be a challenge, but the payoff is well worth the hard work. Just ask any of our clients at DNL OmniMedia, and they’re sure to tell you that a strong website can be the backbone of your

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There is an abundance of nonprofit software available to help manage organizations like yours, but how do you choose the right one for your unique goals and efforts? With the right tools, you’ll boost awareness of your mission, increase fundraising revenue, and manage constituents— all while staying on budget. The key is to meet your donors where they are. Taking

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Because of the rate of technological innovation, many might imagine that email will soon become irrelevant. When nonprofit fundraising emails decline in performance, it’s easy to jump to the conclusion that this must be because email is losing efficacy. However, the problem lies not in the power of email itself, but in HOW nonprofit email marketing programs are run. There are two main problems with many

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How you approach social media has a large impact on the impression people will have about your organization. And, their perception of your organization will largely dictate their level of interaction and support. Of course, no organization intentionally communicates their brand as “desperate,” “inconsiderate,” or “spammer.” But, as TopNonprofits pointed out, many common mistakes made by nonprofits often unintentionally communicate the wrong

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Even one week after the end of #GivingTuesday, the results of this incredible holiday continue to generate excitement for what the future holds. It’s been four years since the inauguration of this global day of giving, and reports on the record breaking participation in 2015  alone are enough to fuel fundraising inspiration as we come up on the final weeks of 2015 and the holiday giving season.

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Marketers everywhere are eagerly jumping to improve email campaigns as recent survey by Adobe shows that the best place to reach millennials is through email. Yes, you read that right. Even though email isn’t the latest, cutting edge technology, it remains the go-to medium for digital communication. Email is not dead. Quite the opposite actually. It may get a bad rap as a

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It’s been a few years since #GivingTuesday has become a national holiday on December 1st that encourages people all across the U.S. to give to their favorite charity. Not only does it encourage giving, it promotes the importance of volunteerism and philanthropy in our communities and in our world. And now, Albuquerque is joining the movement. Mayor Richard J. Berry has proclaimed

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Tis the season! It’s that time of year again where holidays, festivities, and advertisements about fantastic shopping deals surround us in our daily lives. But in the midst of it all, its good to take a step back and reflect on what we’re thankful for and to take the time to give back. Now that it’s November and #GivingTuesday is coming up in less than a month,

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Let’s face it. Asking for money is intimidating. And, it can feel a bit awkward. It’s hardly something any of us enjoy doing, but as a fundraiser, it must be done–and often. The best way to become more comfortable and confident with it is to see results and know you’re doing it right. No matter if you prefer to fundraise online,

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In February of this year, Trinity Episcopal Church decided to make a big change. Like many churches, Trinity collected tithes in the traditional manner—through collection plates at church services, through collection envelopes mailed in by parishioners each week, and through annual pledge drives. The historic church, located in New Orleans, is home to an active and growing congregation that brings together people from all across

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How many donors continue to give to your organization? If your acquisition strategy is solid, it can help your organization secure new donors as repeat donors. Let’s look first at how to collect donor information, and then at how you should look to use your donor data to encourage giving again and again. Keep your donation form simple:   You

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Events continue to be a one of the most popular fundraising methods and they most likely will be for some time to come. Lets face it; it’s hard to beat the “good feeling” present in a philanthropic atmosphere–so many people are united through meaningful conversation, inspiring company, and great food. There may even be an auction for a grand prize that generates excitement. Both fundraisers and donors

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A few weeks ago, we discussed social media as a key method for receiving donations. The recent results of Nonprofit Research Collaborative’s Winter 2015 Report seem to agree with us. The report summarizes the data collected from a nonprofit survey in January and February of 2015. One of their biggest findings has to do with the current use and expected increase in value

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This week’s blog explores a slightly different perspective in the fundraising world: the college campus. While students may not be your #1 donors today, they will be your future donors. A look at their approach and the problems of college fundraising also provide insights that translate into the nonprofit, faith-based, and political fundraising worlds. Today, we’ll talk about how colleges and universities can

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After watching a very interesting and informative video by NextAfter the other day on the topic of effective email marketing for nonprofits, we decided to create our own mini-study to examine just how optimized email fundraising is for nonprofits aiming to raise money online. In NextAfter’s study, Tim Kachuriak and Brad Davies–the Chief Innovation & Optimization Officer and Vice President respectively–identified

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Introducing a new technology into your church can feel like an intimidating task. If mobile trends have successfully convinced you that Text-to-Give is an effective way to reach members of your congregation–any age–how do you spread the message to your church? Casa del Rey, an Assemblies of God church located in Albuquerque, provides a great example of how to effectively introduce Text-to-Give to your parishioners. According to

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In a previous article, we discussed effective email fundraising tactics. By now, you should feel confident in your ability to compose better emails for drawing genuine interest and support for your cause. Subscribers are ready to respond to your call to action. Their interest is great, and a necessary first step. But at the end of the day, a physical response is the

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Email is one of the best and easiest ways to stay connected online. Whether on a desktop, tablet, or mobile phone, email delivers your organization’s message directly to your donors. However, email communication doesn’t ensure what you have to say will resonate, or even be received at all. Follow these four tips to make sure your message isn’t ignored. 1)

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Offering an easy, convenient, and secure method of giving is a great first step. But what good does it do if your supporters don’t know about it? When used correctly, social media is a very effective way to spread the message, fast. You might be saying to yourself, “But my organization already heavily relies on social media to communicate with

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Giving is now easier than ever. A church can receive tithes and offering any day of the week, not just on Sunday. Lisa has a generous impulse on a Tuesday night? She can give directly from her phone as she sits on her couch and watches TV. Ben, Susan and the kids are on vacation in Florida and missed Sunday service? They

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It’s easy to fall into the routine of using the same old fundraising campaigns year after year. What’s familiar is comfortable. Unfortunately, what worked effectively in the past won’t necessarily be the most effective strategy today. And approaching donations with the limited mindset of fundraising through just a few “reliable” channels majorly impedes success. The good news? There are so

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The 10th Annual Bridge Conference was held on July 7-9 at the Gaylord National Hotel and Conference Center in Washington D.C. and @Pay was a hit! There were over 1,600 attendees present and they voted @Pay “most helpful vendor,” making the conference a huge success. Tracy Lea, Vice President of The Harrington Agency and Co-Chair of the conference had this

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The demographics of nonprofit members are a concerning topic for organizations everywhere. And millennials are (still) all the buzz. How will we replace our older followers with younger generation followers? Younger generations require that we incorporate such vastly different fundraising channels and new technologies. (gasp!) How do we adjust so that our fundraising is not negatively impacted? Whenever there’s a

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While mobile phones are quickly becoming the preferred option for anything from surfing the web to checking email, there’s still one problem that remains worrisome for a lot of people: transactions on a mobile device. But with the abundance of headlines about recent security breaches, who can blame them? Fortunately it does appear that people are comfortable with online donations,

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If you’re a marketer for a professional association, chances are your primary goal in email marketing is to drive event registration. And since event registration directly drives revenue, making the most out of your email marketing strategy is vital. In order to achieve maximum results, you should learn about express checkouts: what they are, how they work, and WHY professional

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@Pay’s Digital Marketing Lead, Meagan Rhodes, talked with host of The Morning Brew With Friends talk show, Dan Mayfield, on Monday morning. The newly relaunched Albuquerque show airs to over 150,000 households on weekday mornings at 8 a.m. on Comcast Channel 27 (UABQ27). Rhodes explained @Pay’s two-click email checkout technology and the upcoming SXSW Interactive road trip to Austin, TX, with

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We’re proud to announce a key strategic partnership with Bronto Software. Bronto is the #1 email-marketing provider for the Internet Retailer Top 1000. They got their start in 2002 and since the mid 2000s have focused on developing commerce via all social media channels. Bronto Software provides a cloud-based marketing platform for brands to drive revenue through their email, mobile

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CEO John Killoran is featured on PYMNTS.com in an exclusive “CEO to CEO” interview with Karen Webster of PYMNTS.com. The article titled, “5 Billion More Chances To Buy” explains how our Email Payment Technology provides a better checkout experience than any current option available. Key Quotes from Article: “What E-Mails people are reading matter too, 70 percent of the aforementioned

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What’s the state of the payment industry in 2014?? Ask our CRO Chad Person, who just gave his input for PYMNTS.com “Ten Execs On What’s in Store for the Rest of 2014.”

We are proud to announce our newly formed partnership with dotMailer, UK’s no.1 largest email marketing provider. Merchant’s using dotMailer can easily drop our payment buttons into their editor and blast email payments to customers around the globe. DotMailer was established in 1999. By thinking smart and acting fast they have scaled quickly to become the UK’s number 1 email

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CEO John Killoran is featured in this month’s “CEO Series” by PYMNTS.com. The topic titled, “How to Turn Email into a Buying Channel” is written by Alexander Terzian and focuses on us, a startup from Albuquerque, New Mexico.   John explains how our Email Point of Sale provides a better checkout experience than any current option available. He briefly describes

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CEO John Killoran and Senior Account Executive Mike Hogan will be attending this year’s Internet Retailer Conference and Expo. They will deliver instant demo’s of our Two-Click Email Point of Sale. Attendees at IRCE will experience the power and convenience of @Pay’s simple, secure Email POS. IRCE is the world’s largest eCommerce event. We want online retailers to experience how

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We’re hosting two webinars covering key features of @Pay’s Email Payment Technology and the basic terms of the Reseller & Merchant Programs. Afterward, you will be sent a personal invitation to officially sign up, and the information needed to begin the on-boarding process. The two webinars will take place on June 17th: @Pay for Resellers allows merchants to accept email

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Ever wondered what it would be like to work for a successful tech startup? One that is creating groundbreaking new technology that will change the way the world does business? It’s happening right here in Albuquerque, and we are seeking 2-3 interns to join our team! Our two-click Email POS technology allows people to complete a purchase directly within an

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“For the Leaders, Titans, Innovators & Newest Players… Driving the Transactions & Payments World – Transact 14” @Pay founder and CEO John Killoran will speak on a Panel Discussion at this years Transact 14 Conference. He will speak alongside Matthew Inan, Director of Business Dev & Sales of eMobilePOS and Kenny Douglas, COO and EVP Business and Partnership Development of

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Startup Stories is a special series segment by Transaction Trends, the official ETA publication. The 3-page feature titled “Click and Buy” written by John Manasso focused on us, a payments startup from Albuquerque, New Mexico. Founder and CEO John Killoran and Board of Directors member Matt Custer provide insight into the thought process and challenges that @Pay faced as a startup.

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@Pay founder and CEO John Killoran spoke on “The Ecosystem of Finance & Commerce: Connecting Tradition and Disruption” Panel at the 2013 Future of Money & Technology Summit. Detail’s about the Panel Discussion can be found here. John delivered some quotes that went trending at the conference including… “If you have to say you’re disruptive, you’re not disruptive” – John

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This April @Pay will showcase our newest payment technology at Transact 14. Transact 14 is “the” premier payments conference in the world. All the leaders of the payments industry will be in attendance and @Pay’s CEO John Killoran will be center stage presenting our new technology: @Pay for ISOs. “For the Leaders, Titans, Innovators & Newest Players… Driving the Transactions

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We are proud to announce our inclusion in the Marketo online marketplace: LaunchPoint. Now, Marketo (one of the worlds largest email service providers) merchants of every size can easily plug into @Pay email payments. Marketo LaunchPoint is an “app-store” type marketplace that allows companies to easily search for a variety of technological solutions. @Pay’s availability on Launchpoint gives our email

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Mike Hogan, our Senior Account Executive, will showcase a demo of @Pay’s Two-Click Email Checkout Technology at this month’s Triangle TechBreakfast Meetup. The live showcase will feature a demo of @Pay’s seamless Two-Click Email Checkout. Attendees will experience the power and convenience of @Pay’s simple, secure email payment platform. Try @Pay in your inbox today by visiting snowballfundraising.com/email-demo/. Event Details:

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This past week our Creative and Marketing Director, Chad Person was interviewed by Nerdstalker at the Future of Money & Technology Summit in San Francisco. Visit the Nerdstalker website or watch the interview (which also includes startup talent from Socure and NerdWallet) on youTube: About the Future of Money & Technology The Future of Money & Technology Summit brings together

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@Pay founder and CEO John Killoran will speak on a Panel Discussion at this years Future of Money & Technology Summit along with First Data’s Head of FD Ventures Peter Donat. The executive panel titled ” The Ecosystem of Finance & Commerce: Connecting Tradition and Disruption” will be moderated by Robert Schwentker of Paypal and close out the day long

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@Pay is proud to introduce James Kassemi as our new Chief Technology Officer. James contributed significantly to the technical innovations that have transformed the @Pay product over the last year and a half. By spearheading the API development effort, focusing on automation, and working closely with clients to establish an easy-to-use and functional payment system, he’s proven an invaluable team

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@Pay is proud to announce the promotion of Shari O’Loughlin, our new Chief Operation Officer.

Mike Hogan, our Senior Account Executive, presented a demo of @Pay’s Two-Click Email Checkout Technology at this month’s Philly TechBreakfast Meetup. Mike has over two decade’s of sales, operation management and business development experience. Previously Mike held senior sales and business development roles for CHEP. The live demo featured @Pay’s seamless Two-Click Email Checkout and allowed attendees to experience the

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@Pay VP of Strategy & Operations Scott Maloney will present at this year’s Biz Tech 2013. His presentation will cover ways to introduce your customers to a new way to buy and see immediate improvements in email marketing with a secure payment platform.

We are happy to announce that Lucky 7 for Kids will be using @Pay to assist their charitable efforts. @Pay’s Two-Click Checkout makes the Lucky 7 for Kids donation process more secure and easier than it has ever been. Lucky 7 for Kids is a Non-Profit that supports military children of the fallen, wounded and deployed. Proceeds from the Lucky

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Are you in Washington D.C. next week? Jason Rozenblat, our Vice President of Sales & Marketing, will be presenting a demo of @Pay’s Two-Click Email Checkout Technology at this month’s DC Tech Meetup. Jason has a decade of sales, account management and business development experience. He’s held senior leadership roles in sales and product development at LivingSocial and now currently

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@Pay founder and CEO John Killoran will speak on the “C-Suite” Panel of Tech Rev ABQ along with Eclipse Aerospace Director of Information Technology Jeremy Lawrence. The executive panel titled “An Honest Conversation Amongst Executives: Doing Business In Albuquerque” will be moderated by Gene Grant of New Mexico PBS and close out the day long Tech Rev ABQ event. John

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Vice President of Strategy & Operations Scott Maloney of @Pay will deliver the opening keynote forTech Rev ABQ. The keynote is part of the “Being Mighty: From Small Steps to Giant Leaps” segment of the Albuquerque Tech Fiesta. Scott will address and explore essential ideas required to get our region onto the global tech stage. Scott has over a decade

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@Pay Creative Director will be judging the New Mexico Lobo Day Tech Talent Showcase at ABQ Tech Fiesta next week. Check out the details on our blog.