Online Giving

The annual appeal donation letter is a tried-and-true tool for nonprofits of every size. In fact, it should be a major tent-pole of any year-end fundraising campaign. Why? It’s a proven, simple, and effective way to drive donations. And if you do a few things right, you’ll raise a ton of support for your mission. Let’s walk through the four

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Have you ever hosted an auction to raise money for your nonprofit organization? Planning and pulling off a successful event can be a lot of work. Luckily, powerful charity auction websites exist for the sole purpose of simplifying the process. Auction events have incredible potential to dramatically increase your organization’s fundraising revenue. Between unique auction items and eager bidders, your

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Charity auctions are popular fundraising events for schools, faith-based organizations, and other nonprofits. This is largely due to the highly engaging nature of the experience and their historical success with reaching fundraising goals. And although traditional auctions have been around for ages, the rise of virtual auctions is a relatively new trend in the nonprofit space. That being said, the

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Do you know how you’re going to raise money for #GivingTuesday? Or are you still coming up with creative Giving Tuesday ideas? A common mistake that most organizations make when participating in this iconic giving day is not coming up with a concrete strategy. While you might get donations by publishing a few posts on social media with links to

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Whether you’re accepting donations with text-to-give software or using standard donation pages to receive funds, you can promote matching gifts to donors right alongside your donation requests. However, you’ll need to enlist the help of intuitive matching gift software if you want to truly make the most of the “two-for-one deal” of the fundraising world. But with all the matching gift

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Text-to-give is a modern fundraising method that enables donors to give to nonprofits via their mobile phones. Using their phones’ native texting applications, donors can instantly text donations to their favorite nonprofits. In 2010, one of the first publicized text-to-give campaigns was The Red Cross’s relief efforts after Haiti’s devastating earthquake. For months, “Text HAITI to 90999” flashed across Americans’

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Modern fundraising calls for innovative, technological ideas and methods. Even though trying something new may be daunting to some organizations, the potential results of peer-to-peer fundraising are undoubtedly worth it. Simply put, peer-to-peer campaigning puts the responsibility of fundraising on your supporters. During these campaigns, supporters create their own fundraising pages that they share online with their personal networks. Their

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Put yourself in a prospective donor’s shoes, and take a close look at your donation website. Can you easily find the resources you need? Does it compel you to give? If not, it may be time to rethink your website. After all, your donation website’s usability and overall experience could mean the difference between acquiring a gift and losing a

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When it comes to fundraising, nonprofits need all the revenue they can generate. The process can be tricky to master, especially with online fundraising. From setting up an effective donation page to marketing to staying motivated, nonprofits have to stay on top of their campaigning game. Instead of struggling, set yourself up for success with gamification tools like fundraising thermometers!

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Your donation page can make or break your nonprofit. That’s not an exaggeration. A ton of small organizations struggle to get a foothold because they forget to cover their bases. Today, that means online fundraising. Here at Snowball, we create the quickest, easiest, free way to get all the donation page basics (plus some extras, too). We know what holds

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