The end of 2017 is quickly approaching. At the start of this year, we listed the trends and predictions contained in the article below.
So, in looking forward to 2018, we decided to take a look back at what we’d stated and make updates as needed! Now, you’ll find an updated review of some of the most prominent trends impacting the world of fundraising.
In this article, we’ll take a look at nine developing trends:
What if the matching gift process were easier for both you and your donors? You may already be aware that matching gift software can make it easier for supporters to search for their employers.
For example, Double the Donation’s matching gift search tool allows donors to find their employers’ matching program from a database full of hundreds of companies in the United States, Canada, and the United Kingdom.
When searching for their company, donors will be directed to a page with details on that specific matching gift program. Everything from the matching gift ratio to the maximum matched amount to the submission guidelines is recorded for donors to see.
Think of matching gift automation tools as the next step in matching gift software.
Essentially, automated matching gift software is like a CRM for matched giving. It can help organizations:
These are just some of the many features automated matching gift software can provide.
Automated matching gift software is changing how your nonprofit handles matching gifts. Most donors don’t know that this opportunity exists, and if they do, they forget to put in a request. By sending donors regular reminders, you can promote matching gifts and teach donors how to put in a request.
When your donors have more awareness of the program, they’re more likely to participate. Sending out matching gift reminders can potentially help you double your fundraising next year.
Crowdfunding uses social sharing to bring in support for any project, but nonprofits are starting to harness this powerful tool to raise funds.
Starting a crowdfunding campaign is simple. You just have to pick a platform, set up your page, and start sharing your goal with your supporters. Donors can give as much or as little as they want and will hopefully share your campaign with their friends and family to spread the word.
Crowdfunding campaigns work as great companions to other fundraisers, such as auctions, product fundraising, and so much more.
For example, Fundly has a long list of fundraising ideas that pair well with crowdfunding, including but not limited to:
If you’re hosting another event, you can use crowdfunding as a way to promote your fundraiser and raise more money to fund your event.
Let’s say you’re hosting a silent auction. You can create a crowdfunding campaign to help you raise additional money and more awareness. Those who can’t attend your silent auction can donate to your crowdfunding page, and all your supporters can share the page with their peers, spreading your reach even further.
Plus, since guests may be from varying income levels, crowdfunding gives supporters the opportunity to contribute any amount that’s comfortable for them.
Here’s one more example. Imagine that your nonprofit is a hospital that has an annual walk that funds the oncology wing of your hospital. Your walk to fight cancer is always a big hit and gets people out and moving while raising money for a worthy cause. You can actually pair that event with crowdfunding and raise significantly more money.
You can go the straightforward route and have a campaign page up and collecting donations as a lead in to the event, or you can set up team fundraising and ask your walkers and runners to create their own pages to run campaigns.
By multiplying the number of people fundraising, you multiply the number of opportunities you have to raise money.
Still not convinced crowdfunding is a great choice? Take a look at these advantages for nonprofits:
The rise of online donations means that donors have more opportunities than ever to give to your nonprofit. However, that means your nonprofit needs to be more strategic about your online presence.
Your website is the headquarters for your nonprofit and the main point of contact donors have when they want to learn more about your organization.
It’s critical that you optimize your website so you can gain the most traffic, which can eventually lead to more donations. As such, if you’re accepting donations online via your website, it’s important that you find an online tool that will allow you to create the same look as your website’s design.
Having a consistent brand on your website and donation forms helps to establish trust, and donors will know exactly what organization is receiving their contribution.
If your nonprofit is looking for advice on how to design your website, Neon has a helpful guide.
With more emphasis on your nonprofit’s website, what can you expect to see in the new year? Let’s take a look:
Bonus: Part of optimizing your website includes looking for donation forms that are easy to use and can be customized to match your brand. Use this helpful guide to online donation software to find the right tool for your organization!
Since most tracking has moved online with the use of software, it’s now time for nonprofits to seek higher performing software that integrates with your other technology solutions.
It can be difficult to fully understand your fundraising if all your information is segmented on different software. Your nonprofit has to take the time to gather and compile all the information you need.
With more integrations popping up, the process of tracking and recording information is becoming easier. For example, your nonprofit may use different software to accept online donations and to collect donor information, but think about how beneficial it could be to combine these two features.
The more your software communicates with each other, the easier it is for you to see the whole picture when it comes to fundraising. Let’s cover three other reasons why integration is the way to go:
The bottom line: Segmented technology is out the door, and now more than ever, nonprofits are starting to welcome software solutions that talk to each other and make fundraising a more unified, seamless endeavor.
Mobile outreach and fundraising are becoming popular for supporters. Now that so many people have smartphones in their pockets, they have a tool at their fingertips which empowers them to do just about anything that would have traditionally been done on a computer.
Donors are using their mobile phones to:
People are more commonly checking text messages, mobile email, and conducting research from their smartphones. “Mobile-izing” your organization will help you better connect with more potential donors and communicate more effectively with your current donor base.
With that said, you should consider incorporating more mobile options for your donors. Improving your mobile channels means you can interact with donors on the go using their preferred choice.
Most tech-savvy donors now expect a baseline of a mobile-responsive website and donation form.
With the increase in mobile supporters, you need to start appealing to their preferences. How? Use mobile donation forms, text-to-give, and other strategies that cater to mobile donors.
The bottom line: Your donors are becoming more mobile in their donations and their interactions with your nonprofit. That means you need to cater to these donors with mobile donation forms and communications.
Formats like the payment process aren’t something often considered by the donor or nonprofits for that matter. Payment processors work behind the scenes to protect and confirm gifts from supporters.
Often, donors are hesitant about completing online donation forms because they want to keep their payment information safe. What most donors don’t realize is that online donations are just as safe any other form of giving. By educating donors on the process, you can put them at ease.
You’ll need to be more particular about what payment processor you choose to work with because your donors safety is critical.
Additionally, nonprofits are starting to generate more conversations about payment processing to help donors and nonprofits become more familiar with the concept. The more you know about payment processing, the more you can engage with your donors on the topic.
That way, you make donors feel safe and comfortable about using online donations. And, when donors feel safe about giving online, they will have fewer concerns about giving.
The bottom line: Having more conversations with donors about the aspects of fundraising that are often left behind the scenes will help your nonprofit be more transparent about operations and help donors feel more comfortable about their contributions.
A recent survey by the Concord Leadership Group shows that 77% of nonprofits don’t have a secession plan or any leadership development. Even though many nonprofit leaders are close to retirement, there are few nonprofits with plans in place for the impending transitions. This dilemma is known as the leadership crisis.
Additionally, without any leadership development in place, new leaders have to figure out strategies for success all on their own. But, nonprofit leaders don’t have time for trial and error.
Luckily, nonprofits are starting to realize the problem and develop a process to help nonprofits build plans.
Without a strategic plan in place, your leadership can have fragmented ideas about the organization’s mission and varying ideas about how to raise funds. The more nonprofits start to solve some of these concerns, the more clear direction they’ll have about how to raise funds.
Sometimes your nonprofit needs the expertise of an outside source to help search deeper and create the best fundraising campaign. That’s where a consulting firm comes in. More and more nonprofits are seeking the help to gain greater insight into their supporters.
A consulting firm can help you with:
If you’re interested in hiring a consultant, you should use a consulting association site to find a list of reputable professionals. You can narrow down your selection by asking other organizations for references.
As more nonprofits use consulting firms, they can get advice to help address some of their fundraising concerns. With a better understanding of how to market and engage donors, nonprofits can refine their fundraising strategies to help them gain more.
While text-to-give isn’t new, the way nonprofits use this donation channel is starting to expand. Traditionally, text-to-give is promoted during live events to get people to donate in the moment. But, as we mentioned earlier, mobile donors are on the rise.
Use text-to-give in many other ways to encourage donors to give. In fact, let’s go over a few ways nonprofits are using text-to-give other than just during events:
By promoting text-to-give in multiple ways, your nonprofit can maximize your donations and cater to donors who want more convenient giving options.
The bottom line: Mobile features and text-to-give are on the rise. When your nonprofit uses text-to-give in different ways, you can engage with mobile donors and make the giving process easier.
Now that you know the top nine trends for fundraising, your nonprofit can use them to improve your fundraising strategies. Consider these trends as you start to fundraise in the future. They may help you reach out to your donors or even help you exceed your annual fundraising goals.
For more information on fundraising trends, check out our list of awesome additional resources:
Comments are closed.