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The Time to Donate is Now [Infographic]


 The Time to Donate is Now

Mobile Optimization is a Must

  • 50% of the Text-to-Haiti donors made their contributions IMMEDIATELY upon learning about the campaign.
    • And an additional 23% donated on the same day they heard about it.
  • 1 in 4 donors use mobile devices to discover nonprofits they were not previously aware of.
  • 25% of donors complete their donation on mobile devices.
  • 40% of donors compare reviews of nonprofits on mobile devices.
  • In 2012, the American Lung Association saw donations grow quickly because of mobile optimization.
  • They raised 29.6% of all donations online after they altered their website pages to display well on mobile devices.


Sources: 1. PewResearch Center’s Internet & American Life Project, 2012

2. Google & Millward Brown Digital Online Survey, 2013

3. The Chronicle of Philanthropy, “The Big Boom in Online Giving,” 2013

5 Things You Must Include in Your Donor Thank You Letter

5 Things You Must Include in Your Donor Thank You Letter

The thank you letter is an important step in the donor’s journey, and we should treat it as such.
4 Ways Your Nonprofit Website Can Drive Donations

4 Ways Your Nonprofit Website Can Drive Donations

It’s worth it to review your nonprofit website and make sure it’s optimized to drive donations.
Use these four top mobile giving strategies to offer convenience, connect with your donors on their mobile devices, and increase donations for any campaign.

4 Top Strategies to Boost Your Mobile Giving Potential

If you’re ready to take your mobile giving to the next level, this guide will help you get started connecting with donors on their mobile devices.

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