The-Time-to-Donate-is-Now-1

 The Time to Donate is Now

Mobile Optimization is a Must

  • 50% of the Text-to-Haiti donors made their contributions IMMEDIATELY upon learning about the campaign.
    • And an additional 23% donated on the same day they heard about it.
  • 1 in 4 donors use mobile devices to discover nonprofits they were not previously aware of.
  • 25% of donors complete their donation on mobile devices.
  • 40% of donors compare reviews of nonprofits on mobile devices.
  • In 2012, the American Lung Association saw donations grow quickly because of mobile optimization.
  • They raised 29.6% of all donations online after they altered their website pages to display well on mobile devices.

 

Sources: 1. PewResearch Center’s Internet & American Life Project, 2012

2. Google & Millward Brown Digital Online Survey, 2013

3. The Chronicle of Philanthropy, “The Big Boom in Online Giving,” 2013

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