If you’ve already gotten the chance to add the basics of mobile fundraising into your toolkit, it’s time to add the particulars of text-to-give to that handy belt of knowledge.
It’s a fairly simple concept, and once you get a bit beyond the basics, you’ll feel like a downright expert: a text-to-give handyman, if you will.
In this article, we’ll be looking at a number of basics. If you want to skip ahead to a question that you have or a topic you’re interested in, just click on any of the following links:
Keep reading to get the run-down on text-to-give fundraising!
Text-to-give technology takes many shapes. Getting started with a technology provider that fits your nonprofit’s needs is the most important step. The rest should be fairly simple, like hanging a picture or tightening a bolt with a wrench!Here’s what text-to-give typically looks like on the nonprofit’s side:
There are a lot of providers out there, so make sure you pick the platform that will provide the best experience for your donors while also keeping their gifts secure.
Depending on your software provider, you may or may not have a trigger word. With providers like Snowball, your organization won’t actually need a trigger word.
Also known as a keyword, a trigger word is an easy-to-remember word or phrase that donors can type into their phones and send as a text in order to trigger a link to be sent to their phones. An example of a trigger word would be ‘GIVE.’
When there’s no trigger word, your nonprofit’s donors can simply text the amount they’d like to donate, as in this example:
They can, of course, also include other words such as “offering” or “send,” as long as the number of the amount they’d like to give comes first. So “10 offering” would work, while “Send 10” wouldn’t quite make the cut.
There also aren’t any donation caps, so donors can text to give any amount their heart desires. A single donor could easily text “200” to their favorite nonprofit and donate $200 in just a few clicks.
You’ll need to promote your new giving avenue, but once your donors know that you offer text-to-give, they’ll be sure to jump on that mobile fundraising train with you.
In addition to receiving funds nearly instantaneously, your nonprofit will also be able to export crucial information about each donor (name, phone number, email address, donation history) to your donor management software.
Knowing what text-to-give looks like for your donors can help you better explain the process to new donors. Once they’ve gone through the process on their own, they’ll see that it truly is one of the simplest ways to give to charity.
Here are the steps to donate:
This phone number is entirely unique to your nonprofit.
They have the option to text either a trigger word, like ‘GIVE’ or any combination of words as long as the number of the amount they’d like to give comes first, as in ’10 offering.’
If this is the donor’s first time donating over text, they will be taken to a short donation form page which will ask for standard information, such as name, phone number, email address, payment information, etc.
They will be sent an email to the address they provided asking them to confirm that they want to give.
They will click to confirm, and then voila! The money is sent automatically.
With Snowball, once a donor has entered in their information one time, they’ll be able to give with just 2 clicks. The first click is to send the text, and the second click is to hit “confirm” in the email.
The whole process is so quick and easy–it’s like hammering a nail into a wall.
Text-to-give is a great way not only to raise money but also to raise awareness and keep your followers informed about your cause.
Text-to-give technology, as we’ve said before (and will probably say again), is the technology that allows donors to text their favorite nonprofits specific donation amounts while on the go.
“Text-to-give” is the most frequently used of the three terms.
Text-to-donate is just another way of saying “text-to-give.” There’s no distinction between the two terms “text-to-give” and “text-to-donate.”
“Text-to-give” and “text-to-donate” are completely interchangeable.
Churches everywhere are hopping on the text-to-tithe bandwagon. What is text-to-tithe, though? And how is it different from text-to-give or text-to-donate?
Truth be told, there really is no major difference. Text-to-tithe is essentially just text-to-give for church!
It’s all in how and where the technology is used. Texting-to-tithe is generally practiced by churchgoers, mainly on Sunday morning, although tithers can text their offerings in whenever, wherever.
Text-to-give technology has been around for a few years now, and just like with any technology that’s been around for a while, there are more traditional routes, and then there are next-generation platform providers. There’s nothing inherently wrong with the traditional way, there are just some pretty major benefits to the way next-generation providers do things.
Traditional providers were the pioneers of the industry. They forged a path that was easy to follow.
That being said, there were more than a few roadblocks along the way.
Here are just a few key issues with traditional providers:
Next-generation providers have a lot to thank the traditional providers for. Traditional providers paved the way for the next-generation to innovate.
Even though traditional providers do great work, the next-generation are the new industry leaders.
For every point mentioned above, next-generation providers have an answer and an improvement:
Next-generation mobile fundraising platform providers have really changed the text-to-give game.
Our Top Pick for Next-Generation Providers
Snowball is a leading mobile-giving provider. Among our many fundraising tools, our text-to-give software allows donors to give in just 3 simple steps! Learn more about the text-giving features available at Snowball.
You’ve shaken the dust off of your mobile fundraising tools, and now that you have text-to-give technology in your tool belt, it’s time to unpack some of the frequently asked questions.
If you’re interested in learning more information about mobile giving, check out these expert tips:
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