Your nonprofit has done all that it can do with an email:
So why is your email conversion rate not rising?
Don’t worry. This is an extremely common challenge among nonprofits.
It’s not you; it’s email.
For every nonprofit, the challenge lies in getting donors not only to click on your email, but also to be led away from that email onto your nonprofit’s donation page.
From there, your potential donors are expected to go through all the motions to donate. After all is said and done, they’ve just spent several minutes fumbling around in way too many different browsers.
If you want to raise money from an email, all of the following things need to go your way:
That is far too many steps, and there are way too many factors that are completely out of your nonprofit’s control!
What’s the answer? How do you convince donors to follow through with making a donation?
Luckily, there actually is an answer.
Since the problem has to do with donors being led away from the email itself down into a rabbit hole of clicking and multiple browsers, the solution is to keep donors in the email.
With Snowball’s patented 2-click email button technology, donors never have to click outside of your nonprofit’s email.
They can give automatically: right then and there. Snowball allows nonprofits to embed a straightforward donation button directly into every email.
This button, unlike traditional email fundraising techniques, doesn’t link back to a donation page. It is the donation page.
Once your donors are 2-click enabled (through our SDK, Cross-Pollination, etc.), they can donate with ease from then on.
For a donor who’s already given before, or who’s signed up with Snowball, the email donation process looks something like this:
Once donors click on the desired donation amount, they will be directed to a pre-written email with their donation and the intended recipient (in this case Roadrunner Food Bank). Donors just have to click send to confirm their gift. It’s that simple!
Each email has a unique token attached to it that links the donation to the supporter’s payment information so that the donor doesn’t have to remember a pesky password, eliminating one more step from the process.
When you incorporate the donation button into your drip email campaigns, you increase the likelihood that your email recipients will give on the go.
Because the information is all already safely stored in Snowball’s secure vaults, your donors have nothing to worry about. Plus, they automatically receive a donation receipt!
How great is that?
It’s as simple as that.
By incorporating Snowball’s simple solution, your nonprofit no longer has to fret over whether a donor will stay on the donation page or randomly decide to abandon their donation. Giving through email just got a whole lot easier.
Curious about how to craft the absolute best email newsletter? Check out Nonprofit Email Newsletters: 28+ Actionable Tips.
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