Why It’s Important
Donors may abandon your donation form if the giving process is too long.
Keeping your donation form to one page helps ensure that giving is concise and quick. Plus, donors will appreciate being able to easily see what they need to complete and estimate how long it will take.
How to Implement It
To keep your donation page brief, only include fields that are needed, like the donor’s name and payment information.
If you want to collect additional information, make it a field that isn’t required.