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Mobile Fundraising Statistics

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mobile-fundraising-statisticsText-to-Give Statistics

  • mobile-fundraising-statistics99% of text messages are opened and read within the first five minutes after they’re sent.
  • The average donation size for text-to-donate fundraisers is $107.
  • 91% of American adults own a smartphone.
  • 41% of people still have a landline.
  • Over $43 million was raised by the Red Cross’s Haiti earthquake relief text-to-give campaign.
  • Text donors are mostly likely to be between 49 and 59 years old, female, married, and college graduates.
  • More than 50% of the Text-to-Haiti donors made their donations shortly after learning about the campaign.
  •  An additional 23% donated on the same day that they heard about it.
  • More than half of the Haiti donors surveyed have made text message contributions to other disaster relief efforts since their Haiti donation.

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mobile-fundraising-statisticsMobile Donation Pledge Stats

  • mobile-fundraising-statisticsThe average mobile donation pledge for fundraising events is $167.
  • 84% of event fundraising pledges are fulfilled.
  • 64% of Millennials prefer to fundraise through run/walk/cycle events.
  • The highest pledge for an event last year was $109,590 (223 pledges)
  • The average event pledges were $12,281 the same year.
  • The largest single donation pledged was $10,000.
  • The largest fulfilled mobile donation pledge to-date was $20,000.
  • 51% of mobile pledges came from call centers.
  • 49% came from text links.

mobile-fundraising-statisticsMobile Fundraising Statistics

  • mobile-fundraising-statisticsIn the last year, the percentage of smartphone owners making mobile payments grew by 36%.
  • 39% of smartphone owners indicated that they had used their phones to pay at least one bill in the past month, which equates to 53 million adult individuals.
  • 79% of people said that they would increase their usage of mobile payments if discounts or coupons were offered.
  • 1 in 4 donors use mobile devices to discover nonprofits they were previously unaware of.
  • 25% of donors complete their donations on mobile devices.
  • 44% of millennials said that would rather use their mobile phones than use cash to pay for small items.
  • In the past year, mobile giving donations have increased 205%.
  • 51% of people who visit a nonprofit’s website do so on a mobile device.
  • Overall giving increased 4% last year.
  • Faith-based organizations saw the greatest increase in giving with an 18.1% increase in online donations.
  • By the end of last year, 1.4 billion people worldwide donated money to nonprofit organizations.
  • 64% of mobile donations come from women.
  • Nearly three-fourths of the entire population of the United States donates to charity in some form or another on a regular basis (69%).
  • By incorporating mobile-responsive design to their websites, nonprofits can increase their donations by 126% on average.
  • An express checkout option on a website can increase mobile sales and donations by up to 55%.
  • 30% of all annual giving occurs in December, and 10% of that happens within the last three days of the year.
  • On December 31st, online giving is concentrated between 12 PM and 7 PM.
  • Custom-branded donation pages on a nonprofit’s website help raise up to 6 times as much money on average.

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mobile-fundraising-statisticsSocial Media Fundraising Statistics

  • mobile-fundraising-statisticsNonprofits share an average of 1.2 Facebook updates and upwards of 5.3 Twitter updates per day.
  • 55% of people who engage with nonprofits on social media end up taking some sort of action.
    • 59% of those people donate money.
    • 53% volunteer.
    • 52% donate clothing, food, or other personal items.
    • 43% attend or participate in charitable events in their community because of social media.
    • 40% subsequently purchase a product that benefits that charity.
    • 25% contact their political representatives either by phone, letter, or email after engaging with a cause on social media.
    • 15% organize their own events in their community afterward.
  • More than 29% of mobile donation traffic on Giving Tuesday came from Facebook.
  • 30% of nonprofits use Instagram to raise money and awareness.
    • 29% of nonprofits have Pinterest.
    • 28% of nonprofits are on Youtube.
    • 27% are of nonprofits have LinkedIn pages.
    • 24% of nonprofits also have Google+ accounts.
  • For every 1,000 email subscribers, nonprofits have an average of 199 Facebook followers, 110 Twitter followers, and 13 mobile subscribers.
  • Nonprofits have claimed Facebook as the most important social media for their causes, with Twitter in a close second place, and YouTube in third place.

mobile-fundraising-statisticsEmail Fundraising Statistics

  • mobile-fundraising-statisticsDirect mail fundraising is 245 times more expensive than email.
  • For every 1,000 fundraising emails a nonprofit sends, it will raise an average of $17.
  • Monthly donors end up giving 42% more in one year than one-time donors do.
  • Walk/run/cycling event fundraisers who send more than 15 emails raise 76% more than non-email senders.
  • Email results in 1/3 of online fundraising revenue.
  • 13% of emails are opened and read within five minutes.
  • Emails with social sharing options increase click-through rates by 158%.
  • 79% of fundraising emails do not personalize their “To” line with a first and last name.
  • 17% of people who send their support from email are doing so on a mobile device.
  • The open rate for nonprofit emails specifically is between 15% and 18% on average.
  • 27% of nonprofits spend less than $1,000 of their budget on marketing a year.

mobile-fundraising-statisticsCrowdfunding Statistics

  • mobile-fundraising-statistics$9,237.55 is the average amount a nonprofit crowdfunding campaign raises.
  • $568 is the average amount individuals raise through crowdfunding.
  • An average of 8 people donate to an individual crowdfunding campaign.
  • The average donation size to a crowdfunding campaign is $66.
  • An average crowdfunding campaign lasts around 9 weeks.
  • Campaigns that reach 30% of their crowdfunding goal within the first week are substantially more likely to reach 100% of their goal by the end.
  • 17% of crowdfunding donations are made on mobile devices.
  • For every increase in Facebook friends (10, 100, 1000), the probability of a crowdfunding campaign’s success increases drastically (from 9% to 20%, to 40%, respectively). The more Facebook friends a nonprofit has, the more likely that nonprofit’s crowdfunding page will be to be funded.
  • There’s an average of a 35% increase in giving when there’s a crowdfunding thermometer.
  • 62% of donors who give to crowdfunding campaigns are new to crowdfunding

Clearly the mobile fundraising space is diverse and offers a lot of room for success. Get started planning your nonprofit’s next mobile fundraising campaign by studying up with some additional resources:


Mobile giving has never been easier with Snowball!
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It’s worth it to review your nonprofit website and make sure it’s optimized to drive donations.
Use these four top mobile giving strategies to offer convenience, connect with your donors on their mobile devices, and increase donations for any campaign.

4 Top Strategies to Boost Your Mobile Giving Potential

If you’re ready to take your mobile giving to the next level, this guide will help you get started connecting with donors on their mobile devices.

Get Started Today

Get in touch with us to take a tour of the Snowball platform and find the right fundraising solutions for your nonprofit.

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