February 2018

If you asked a nonprofit twenty-five years ago how they asked for donations, they likely would have responded with some combination of in-person appeals, direct mail solicitation, phone donations, and fundraising events. Today, those methods are still alive and well, but a few new players have joined the field. Not only can nonprofits raise money via traditional fundraising routes, but

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There has never been greater pressure on consumers’ wallets, or in the variety of causes and ways for them to donate to charities. This is why mobile marketing is a vital element of any charities’ strategy. AppInstitute looks at why mobile is the way forward to ensure your charity remains relevant and funded. 1. Mobile is now the primary device

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