Apple recently reported its (huge) quarterly earnings, and in the follow-up call, CEO Tim Cook announced that the long-awaited Apple Watch is “right on schedule.” Apple expects to begin shipping the device in April.
“My expectations are very high on it. I’m using it every day and love it and can’t live without it,” Cook said. The amount of developers writing apps for the wearable is “impressive,” he said, and Apple is “seeing some incredible innovation.”
According to reports, the watch will not have stellar battery life: about 19 hours of “mixed use,” and as low as 2.5 hours of “active use.”
There is even a company offering a $30,000 diamond-encrusted Apple Watch for pre-order, if having the latest technology is not luxurious enough!
Smaller companies are taking the lead in the wearable tech industry: Jawbone, Fitbit, Misfit, Withings, TomTom, Garmin, Polar and Suunto, to name a few. With smart watches; however, it’s the traditional multinational tech brands, such as Sony, Samsung, Motorola, LG and Apple leading the way.
But what is capturing the imagination of merchants and marketers alike is the future of email on these wearable tech devices…and smart watches seem to be the obvious placement for our “handy” new inboxes.
Let’s take a look at a few email-friendly options out there right now:
Like many wearable tech watches, the Pebble is not a communicator. It cannot conduct phone calls or compose texts and emails. It just notifies you about them, by gently vibrating and displaying sender or caller info, and for messages, an excerpt, on the screen.
The Moto 360 was one of the first to bring in the classic circular shape. While Wareable.com gave it a shaky review, they do praise it for doing its “main job” – other than being a watch, of course – which is to act as a partner to your smartphone by offering an array of notifications and nifty shortcuts. If you get a call, text, email, Whatsapp message, Facebook invite, calendar reminder or even app update, Android Wear will tell you about it.
The Vivoactive is a powerful sportswatch, but it also Garmin’s first ‘smart watch,’ as it offers notifications such as calls, texts and emails on your wrist when paired to a smartphone. The Vivoactive is achieving battery life that “should make its rivals sit up and take notice,” says Wareable.com. The Garmin Vivoactive can last three weeks on a single charge, and manage 10 hours of GPS tracking…blowing its Android competition out of the water.
The LG G Watch R really does have the look and feel of a traditional watch and the display is crisp and bright. Notifications from your smartphone pop up on the watch with small vibrations, so it’s helpful to glance and see whether there is an important email or Facebook message coming in. However, if you let the notification stack up, Wareable.com warns of annoying “swiping through four sets of bus times just to get a clean watch face, for example, or wishing you could scroll through recent notifications.”
The Samsung Gear S has an elegant, slightly curved design and a large screen (which can be ideal, when acting as a smartphone replacement). It works well for getting notifications, checking emails, and browsing social media updates. What’s most exciting, though, is that the possibility of it working as a standalone device since it features 3G, Wi-Fi, Bluetooth connectivity, and its own SIM card slot. You can even respond to emails using a tiny onscreen keyboard.
With smart watches having the ability to respond, email marketing on wearable tech could begin translating into conversions and sales.
Email marketers can now be one step even closer to their customer base. They won’t just be in their hand, they’ll be on their hand. Of course, the very-real possibilities of Big Data must be brought up as well: Email marketers could collect even more information about your mood, body temperature, GPS, sleep habits, etc., and better be able to target a personalized message at the appropriate time. Sending emails to such small devices also means that subject lines could possibly become the single most important part of your campaign. (We recommend email marketers check out Persado for optimizing subject lines.)
Suzy Race of Adestra says, “The core concepts of marketing to your end customers hasn’t changed and likely won’t change: it’s focused on delivering the right message, at the right time, in the right way. The technology we receive those messages on is changing and therefore our strategies must align to support this. Marketers need to focus on device rendering and responsive design, similar to what we saw in the change from desktop to smartphones design.”
For a technology such as ours, we’re excited about completing transactions in just two clicks, directly from the inbox–no matter what futuristic device is delivering the email.
Learn more about @Pay Email Checkout.