The Mobile Giving Foundation (MGF) is a nonprofit organization that’s been around since August of 2007. Started by former wireless industry executives, the MGF set out to change the way fundraising was done. They used their connections within the industry to make deals with the top mobile carriers in the country. They were an integral part in some of the
What is a “golden donation”? Great question! According to the Fundraising Effectiveness Project’s 2015 Survey, only 19% of new donors give again after their first donation. However, once a new donor gives a second time, 63% will give again. That second donation, the one that means that a donor will be more than three times as likely to give again,
Snowball’s blog focuses primarily on mobile fundraising. Every once in a while, we like to bring a new voice to that conversation. Today we welcome Abby Jarvis from Qgiv who will be discussing how to ask for donations on mobile devices. If you wanted to ask someone for a donation 100 years ago, you either asked in person or you
We’ve put together a list of the top ten questions you need to consider when shopping for a mobile giving app: #1. What exactly are you looking for in a mobile app? #2. What would be the easiest app for your donors to adopt? #3. Would you consider offering more than one way to give? #4. What would the monetary
There are a lot of myths surrounding the cost of using text-to-give as a fundraising option. Text-to-give fundraising has a false reputation for being too expensive for smaller nonprofits to use. Too slow to get real results. Or even too limiting to allow donors to be generous. Don’t worry, though. We’re here to bust all of those myths. We don’t
The Time to Donate is Now Mobile Optimization is a Must 50% of the Text-to-Haiti donors made their contributions IMMEDIATELY upon learning about the campaign. And an additional 23% donated on the same day they heard about it. 1 in 4 donors use mobile devices to discover nonprofits they were not previously aware of. 25% of donors complete their donation
Although mobile fundraising is just one form of fundraising, it can be so much more than that for your nonprofit. Your nonprofit can take advantage of all of the different ways that mobile fundraising can be used to grow and strengthen your network and increase your awareness of giving trends. You can fund specific projects and incite greater change with
Mobile fundraising is just like any other new challenge your nonprofit may face. It will require some planning for certain eventualities. In the end, though, the processes you create around how you take in new information and what you do with that data should ultimately make your nonprofit better overall. There are two major categories to consider: 1. Creating processes
It’s better to lead than to follow. That being said, sometimes it’s a perfectly good idea to follow. Especially if you’re following in the footsteps of some of the most successful mobile fundraising campaigns of the last ten years. These 5 highly effective campaigns are great examples of how successful a mobile fundraising campaign can be when certain principles are
You’ve already picked your mobile fundraising platform provider. You’re well on your way to launching a successful campaign. There are just a few actionable steps standing in between you and your end goal of incorporating mobile fundraising seamlessly into your nonprofit’s strategy. With the help of these 7 concrete steps, you can launch your very own successful mobile fundraising campaign.