Marketing Planned Gifts: 4 Effective Strategies and Tools

One commonly used explanation of various types of donations is the donor pyramid. While this pyramid might have some inherently debatable aspects, it is a great representation of the importance of planned gifts. The donor pyramid is generally represented looking something like this: This pyramid means that for most nonprofits, the majority of people who give are occasional donors and

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5 Surefire Strategies to Market Your Next Fundraising Event

Nonprofit fundraising events continue to be one of the most effective ways to bring in revenue for your cause while engaging with supporters face to face. But in order to pull off a profitable (and popular) fundraiser, you’ll need to have a strategy for attracting guests and securing registrations. If you’re not sure where to start when it comes to

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Top 10 Free Fundraising Software Providers for Nonprofits

Fundraising is the backbone of nonprofits as they rely on it heavily to raise money for their causes. Developing and implementing a fundraising strategy is a huge undertaking that requires a lot of planning, budgeting, and tracking. Many nonprofits turn to cost-effective fundraising software to help them manage campaigns. We’ve picked out our top 10 free fundraising software options for

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Free Nonprofit Software: 9 Outstanding Tools for Fundraising

There’s a sea of software nonprofits can use to help manage their organizations, but what happens when the current drags you in too many directions? Don’t worry, we’ve picked out 9 great software providers for nonprofits: Snowball Double the Donation Fundly Bonfire Edco Bloomerang Donately DonorSearch 360 MatchPro Best of all? All these selections are totally free, meaning that anyone

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How to Raise Significantly More Money From Your Existing Email Marketing Campaigns

Your nonprofit has done all that it can do with an email: You came up with a catchy subject line. You clearly stated your mission. You included beautiful pictures throughout the message. You made sure there was an obvious link to your donation page in the email. You even sent the email at the perfect time of day. You’ve grown

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