Marketing

21
Jan

Direct Mail for Churches: 4 Best Practices for Engagement

Community engagement is something that should be of utmost importance in your organization—especially if you are a church. When you have a large following, their engagement should be a high priority because, without it, they likely have no interest in your organization or your mission.  BIt’s important to recognize that engagement is a two-way street. If your organization is not

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21
Jan

Leveraging Donor Data to Make the Most of Your Fundraising

During the age of COVID-19, maintaining relationships with your supporters is likely full of more challenges than ever before. This is because when everything went virtual, your organization probably had to find some new methods of communication with your supporters.  Many organizations have struggled to fundraise during this time while others have flourished. No matter how your organization has done

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24
Apr

Best Nonprofit Software to Raise Money Fast | 2020 Edition

There’s no reason your organization shouldn’t thrive online these days. After all, that’s where your donors are. You have to master this medium if you want to make meaningful connections and sustainably grow your nonprofit. Maybe you’ve already moved online but need an upgrade. Remember, using outdated or ineffective tools is probably the biggest time-suck and money-waster out there! Quit

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5
Dec

Marketing Planned Gifts: 4 Effective Strategies and Tools

One commonly used explanation of various types of donations is the donor pyramid. While this pyramid might have some inherently debatable aspects, it is a great representation of the importance of planned gifts. The donor pyramid is generally represented looking something like this: This pyramid means that for most nonprofits, the majority of people who give are occasional donors and

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21
Jan

5 Surefire Strategies to Market Your Next Fundraising Event

5 Surefire Ways to Market Your Next Fundraising Event Nonprofit fundraising events are a staple of your funding strategy. When you create your fundraising calendar for the year or quarter, the whole thing probably revolves around a few key events.  For instance, you may have your #GivingTuesday campaign lead up to a #GivingTuesday fundraising celebration event. Or you may have

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4
Apr

Free Nonprofit Software: 25+ Top Tools & Platforms

There is an abundance of free nonprofit software available to help manage organizations like yours, but how do you choose which ones to explore? It’s time to cut through the clutter! With the right tools, you’ll be able to boost awareness, increase fundraising revenue, and manage constituents— all while staying on budget. Taking your nonprofit online is crucial to finding

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2
Feb

How to Raise Significantly More Money From Your Existing Email Marketing Campaigns

Your nonprofit has done all that it can do with an email: You came up with a catchy subject line. You clearly stated your mission. You included beautiful pictures throughout the message. You made sure there was an obvious link to your donation page in the email. You even sent the email at the perfect time of day. You’ve grown

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