Michelle Baca

15
Oct

The Problems with Email Fundraising

Because of the rate of technological innovation, many might imagine that email will soon become irrelevant. When nonprofit fundraising emails decline in performance, it’s easy to jump to the conclusion that this must be because email is losing efficacy. However, the problem lies not in the power of email itself, but in HOW nonprofit email marketing programs are run. There are two main problems with many

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26
Dec

The Keys to a Successful Social Media Fundraising Strategy in 2016

How you approach social media has a large impact on the impression people will have about your organization. And, their perception of your organization will largely dictate their level of interaction and support. Of course, no organization intentionally communicates their brand as “desperate,” “inconsiderate,” or “spammer.” But, as TopNonprofits pointed out, many common mistakes made by nonprofits often unintentionally communicate the wrong

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11
Dec

Keeping the Spirit of Holiday Giving Alive

Even one week after the end of #GivingTuesday, the results of this incredible holiday continue to generate excitement for what the future holds. It’s been four years since the inauguration of this global day of giving, and reports on the record breaking participation in 2015  alone are enough to fuel fundraising inspiration as we come up on the final weeks of 2015 and the holiday giving season.

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4
Dec

Reaching Millennials: Why Email is STILL the Best Way

Marketers everywhere are eagerly jumping to improve email campaigns as recent survey by Adobe shows that the best place to reach millennials is through email. Yes, you read that right. Even though email isn’t the latest, cutting edge technology, it remains the go-to medium for digital communication. Email is not dead. Quite the opposite actually. It may get a bad rap as a

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20
Nov

#GivingTuesdayNM — Join the Movement

It’s been a few years since #GivingTuesday has become a national holiday on December 1st that encourages people all across the U.S. to give to their favorite charity. Not only does it encourage giving, it promotes the importance of volunteerism and philanthropy in our communities and in our world. And now, Albuquerque is joining the movement. Mayor Richard J. Berry has proclaimed

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13
Nov

Why You Should Use MultiChannel Fundraising in Your Year-End Campaigns

Tis the season! It’s that time of year again where holidays, festivities, and advertisements about fantastic shopping deals surround us in our daily lives. But in the midst of it all, its good to take a step back and reflect on what we’re thankful for and to take the time to give back. Now that it’s November and #GivingTuesday is coming up in less than a month,

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6
Nov

5 Keys to Asking for Donations

Let’s face it. Asking for money is intimidating. And, it can feel a bit awkward. It’s hardly something any of us enjoy doing, but as a fundraiser, it must be done–and often. The best way to become more comfortable and confident with it is to see results and know you’re doing it right. No matter if you prefer to fundraise online,

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30
Oct

Trinity Episcopal Church Case Study

In February of this year, Trinity Episcopal Church decided to make a big change. Like many churches, Trinity collected tithes in the traditional manner—through collection plates at church services, through collection envelopes mailed in by parishioners each week, and through annual pledge drives. The historic church, located in New Orleans, is home to an active and growing congregation that brings together people from all across

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23
Oct

From Acquisition to Retention

How many donors continue to give to your organization? If your acquisition strategy is solid, it can help your organization secure new donors as repeat donors. Let’s look first at how to collect donor information, and then at how you should look to use your donor data to encourage giving again and again. Keep your donation form simple:   You

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8
Oct

Express Payments at Fundraising Events

Events continue to be a one of the most popular fundraising methods and they most likely will be for some time to come. Lets face it; it’s hard to beat the “good feeling” present in a philanthropic atmosphere–so many people are united through meaningful conversation, inspiring company, and great food. There may even be an auction for a grand prize that generates excitement. Both fundraisers and donors

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