September 2015

25
Sep

A Look at Campus Fundraising

This week’s blog explores a slightly different perspective in the fundraising world: the college campus. While students may not be your #1 donors today, they will be your future donors. A look at their approach and the problems of college fundraising also provide insights that translate into the nonprofit, faith-based, and political fundraising worlds. Today, we’ll talk about how colleges and universities can

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18
Sep

Reducing Friction in Fundraising Emails

After watching a very interesting and informative video by NextAfter the other day on the topic of effective email marketing for nonprofits, we decided to create our own mini-study to examine just how optimized email fundraising is for nonprofits aiming to raise money online. In NextAfter’s study, Tim Kachuriak and Brad Davies–the Chief Innovation & Optimization Officer and Vice President respectively–identified

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11
Sep

Implementing Text-to-Give in Your Church

Introducing a new technology into your church can feel like an intimidating task. If mobile trends have successfully convinced you that Text-to-Give is an effective way to reach members of your congregation–any age–how do you spread the message to your church? Casa del Rey, an Assemblies of God church located in Albuquerque, provides a great example of how to effectively introduce Text-to-Give to your parishioners. According to

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