July 2015

29
Jul

How to Reduce Donation Friction

When I was in Business School, we had a guest presenter in my Entrepreneurship class who was one of the co-founders of Sun Microsystems. He made the profound statement that has stuck with me all through the years, “People buy with their emotions and justify their purchases with their intellect.” This observation is true — especially for donations. Donating to

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28
Jul

Bridge Conference 2015 Recap

The 10th Annual Bridge Conference was held on July 7-9 at the Gaylord National Hotel and Conference Center in Washington D.C. and @Pay was a hit! There were over 1,600 attendees present and they voted @Pay “most helpful vendor,” making the conference a huge success. Tracy Lea, Vice President of The Harrington Agency and Co-Chair of the conference had this

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27
Jul

The Generational Divide in Online Giving

The demographics of nonprofit members are a concerning topic for organizations everywhere. And millennials are (still) all the buzz. How will we replace our older followers with younger generation followers? Younger generations require that we incorporate such vastly different fundraising channels and new technologies. (gasp!) How do we adjust so that our fundraising is not negatively impacted? Whenever there’s a

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24
Jul

How Safe is Your Text-to-Give?

“Can we all get along?” Unless you’re old enough to now legally enter a bar, you have no idea who said these famous words. But the plea is just as true today as it was back in 1992. The harsh reality is that causes — no matter how benevolent — can be victims of someone, somewhere, with an ax to

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20
Jul

3 Ways to Protect Your Donors & Their Donations

While mobile phones are quickly becoming the preferred option for anything from surfing the web to checking email, there’s still one problem that remains worrisome for a lot of people: transactions on a mobile device. But with the abundance of headlines about recent security breaches, who can blame them? Fortunately it does appear that people are comfortable with online donations,

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1
Jul

Why Express Checkouts Will Increase Revenue for Professional Associations

If you’re a marketer for a professional association, chances are your primary goal in email marketing is to drive event registration. And since event registration directly drives revenue, making the most out of your email marketing strategy is vital. In order to achieve maximum results, you should learn about express checkouts: what they are, how they work, and WHY professional

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